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Crane Composition 1:
o
Concept – For both of the crane
compositions the idea of flight and travel came to mind. For this initial
composition the idea of flight in the day throughout a landscape dictated the
design. The idea was to have a crane flying over an area to signify a type of
individual serenity. An animal such as a crane holds meaning as a symbol for
serenity and peacefulness and this is what drove the main theme for this first
composition.
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| Initial Crane comp 1 design |
o
Process – Due to the idea of flight and
serenity I wanted to attempt to animate the crane by tracing its initial
position within Aftereffects, and then retrace the crane with the wings in a different
position. The idea was to oscillate between the two wing positions to make the
crane appear as if it were in flight. After the general flight motion was
achieved I brought the movie file into mad mapper and started to work with the
materials to create a cohesive idea. Additionally I brought in a stock video
file from Pexel Video of a cloud transition. By bringing in the cloud video in
addition to the using the materials in mad mapper I created various duplicates
of the crane and background mask to layer on details. The final piece is a
balance of the crane flight video, cloud video, and two material layers.
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| Final Crane comp 1 design |
o
Interpretation – The final product, where
the crane is in flight against its complementary blue and violet sky accurately
emphasizes the idea of serenity within the individual. The background noise
used in the background layer also adds the idea of solidarity as static noise
if often associated with emptiness and or solitude. The final image uses the
tools and found assets to create a feeling of individual serenity.
Map Mapper Context Video Crane comp 1
Context Video Crane comp 1
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Crane Composition 2:
o
Concept – To juxtapose the first crane
concept of “individual serenity” I decided to implement themes of calmness and
serenity through a community rather than the individual. While we are all
independent and the idea of being able to function as an individual is an
important notion to have, it is also important to consider the power that a
community can have on an individual – crane or human.
o
Process – Similarity to the first crane
the main created element was the flapping wings. In addition to the wings,
within Aftereffects I was able to precompose the original flapping wing motion
layer on top of a solid filled crane to incorporate other cranes in the scene.
After importing the movie file into mad mapper I went out to find supplemental assets.
Using stock footage from Pexel Video I found a starry night, and rising moon
video. Both videos were used to layer on the idea of nighttime within the background
and the crane body. After all assets were implemented I used the mad mapper
materials and lines to add more detail. In contrast to the previous crane this
design uses darker colors to emphasis the night and uses the accompanying cranes
in addition to the stars to unify the elements in the scene. One of the final
steps of the creation of the composition was adjusting time and the motion of
the cranes to further emphasis the ideas of being calm and unified.
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| Final Crane comp 2 design |
o
Interpretation – The final product
displays a sense of unity compositionally and thematically. The assets and
tools used helps to further the idea of serenity through community and the
importance of both the individual as itself and the individual as part of a
whole.
Map Mapper Context Video Crane Comp 2
Context Video Crane comp 2
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Lantern Composition 1:
o
Concept – For the first lantern
composition I decided to incorporate a commercial aspect to the design that
encompasses an advertisement for a sporting good store, “Gray Lantern Sporting
Goods”. The idea was to create a simple design on the lantern itself that would
emphasis camping and being outdoors to attract customer to make purchases at
Grey Lantern.
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| Start clip Lantern comp 1 |
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| End clip Lantern comp 2 |
o
Process – Once again in Aftereffects I
went through the entire lantern design tracing the individual shapes and giving
them color. After the lantern was completely traced I created key frames that
could quickly change the opacity of the individual shapes to reveal the lantern
design part by part. Each shape has its opacity key frames offset where the
previous shape’s reveal would cause the following shape to be revealed. Once
complete the movie file was imported into mad mapper in addition to a stock
Pexel Video movie of a hiking/camping scene, and a sound clip of the
wilderness. All assets were aligned together to appeal to the customer in order
to have them make purchases at Gray Lantern. In order to have the main focuses
of this composition to strictly make camping and being outdoors appealing to
the audience I kept the extra map mapper material effects to a minimum. The
main reason people go camping and hiking is to find serenity and to escape the
noise of urban/suburban living and including extra effects seemed to appeal to
more of an urban population rather than the intended customers of Gray Lantern
Sporting Goods.
o
Interpretation – The final composition
used simple designs and themes to make an appealing advertisement for a
sporting goods store. Design choices were made to align with the theme of a
sporting good/ camping store and its customers. Through simple animation and
subtle sound clips the composition encompasses the calmness of being one with
the outdoors.
Mad Mapper Context Video Lantern Comp 1
Context Video Lantern Comp 1
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Lantern Composition 2:
o
Concept – For the second lantern design I
wanted to focus of the literal purpose and “look” of lantern. Much like one may
spend time looking at a campfire fire to marvel I wanted to mimic that
appealing factor for light being emitted from a lantern. Dim light in a dark
space emphasizes the calming elements of light and that was the driving factor
of this design.
o
Process – Similarly to the previous
lantern design I traced the individual shapes that made up the lantern design
in Aftereffects and then proceed to create a tessellating effect by dropping
each shape of the lantern into place one by one. After the effect was complete
I worked with several Aftereffect effects to add a glow and gradient to the
middle part of the lantern to make it seem like the lantern was actually emitting
light. To help create a loop able design I used a burn film effect to disintegrate
the lantern before it reappeared again. Once the movie file was ready I
imported it into mad mapper and began to layer on materials to make a more
appealing image. The background as mentioned in the concept section was kept to
be a dark color and I decided on a dark green to complement all the reds in the
lantern design.
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| Final Lantern comp 2 |
o
Interpretation – Through the incorporation
of Aftereffect effects and combination with mad mapper materials I was able to
create a composition that embodies the idea of a lantern emitting light within
a dark scene. The composition imposes themes of serenity solitude in opposing
ways to the other compositions made for this project.
Mad Mapper Context Video Lantern Comp 2
Context Video Lantern comp 2
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