Paulina Mejia - Week 1 - Background Projection

In my work I am obsessed with the changing aesthetics that comes with the rise of digital artwork. Coming from a traditional painting background, I see pixels as a kind of paint stroke. As I began to explore Madmapper for this week I kept in mind how our view of the surrounding landscape may change as we become more digitally centered.

The area I selected are places within the ATEC building that are grand in scale to create an immersive environment. I wanted to create compositions where the viewer felt to be in the projection and not as something that's just against the wall. This way the pixelization of the environment could feel like it is lived in.

After an initial couple of compositions to become familiar with the tools in Madmapper, I created a third composition that is less focused on methods and design techniques. I wanted to create a world that is evolved from the bombardment of advertising and images that surrounds us as we become more reliant on our digital devices. Already we see billboards every mile on the road, so in this vision I build off of what is already a norm for us and think of how commercialism will evolve and become even more intense with the ease of projection mapping.